Advertising 101 - Introduction to Advertising
USPs have three basic rules- the advert must make a proposition to the consumer, each advert must say to each reader "Buy this product, for this specific benefit" The proposition must be unique- either the brand or a claim the rest of that particular advertising area not make. The proposition must be strong enough to move the masses ie., attract new customers as well as potential customers. Celebrity endorsements and slogans are two ways of making a brands advertising proposition unique. key messages- when creating an advertising campaign, the producers need to consider when they key messages are. The messages must convince the audience that the product is the best available and will be of benefit to them. the ultimate product to become known for its USP. Red Bulls proposition is that it makes you faster and more focused. Emotional appeal- captures your attention- wateraid A value proposition- reason to buy - Coca Cola A slogan - memorable and unites the whole campaign - Ni...