Unit 20 - Advertising Media

 interpretation of the brief  The brief has a clear focus of going into details about the product, inperitcular the ingredients used to make it, it would also like the adverts to focus on the environmental aspect, they would want this to be a big focus of the advert as it would make people more inclined to buy it. the 30 second advert would be the best option from them selected, as it would reach as wide of a target as possible, with the YouTube adverts, Spotify and radio, you could reach a wide audience as well, however you might not be able to reach the exact audience that you want. SWOT analysis of Knight Organics brief: Strengths-  Minimal impact on the environment as it contains natural products. Charity based by donating tress to a woodland trust There is a lot of options for the media used to advertise this product, which will make it a lot easier to decide and I can playground with the different media outlets. Allows for choice as to what the campaign should be ab...

  Cadbury Dairy milk - A glass and a half full of joy ad campaign Dairy milk chocolate These were a series of adverts made by the chocolate bar company, Cadbury to promote joy in their products, these were done via advertising on tv and billboard advertising. The tv adverts they made were remembered as one of the most iconic of all time, with the Gorilla advert and the eyebrows advert, these were what put attention to Cadbury in the media, because people were constantly talking about it to others, therefore getting the brand even more attention. these adverts were put onto YouTube along with the release of them on the tv, as YouTube wasn't really popular back then, they needed something to get peoples attention, and So they started having banner adverts being on the side of websites. this would get people already familiar with the brand as well as newcomers as people who already know about this character would understand what it was about and people who hadn't seen it before mi...