Create a Pre-production plan for the media components in the planned advertising campaign (P3)

Three parts of the advert will be:

Television advert 20-30 seconds

Poster advert

Social media profile

Production schedule:

Mind map of medium ideas:

Television advert: for the television advert I want the script to be short, concise and to the point, which is why I want the script to give the main benefits of the product in 20 seconds.

Advert script

Narrator: You need to look after your skin to combat the day ahead, and theres no better product than knight organics, with is 100% natural formula, it creates a barrier between you and your day, ensuring that no matter what, you come out feeling fresh.

containing coconut, goats milk and hemp, it revitalises the skin and makes it smooth to the touch.

Knight organic is also 100% environmentally friendly, making it the best soap for you and the environment. Buy knight organics today.

I will need to get B-roll for my advert, to do this I will get stock footage and use this to create the effects needed. it shouldn't take long to get all of this, but I will definitely need to look around for footage that works.

Mind map for the tv advert

                               

                                                            Storyboard for the TV advert

                

                                                        Mind map for the TV advert

Poster advert: the poster that I went for was a simple, sleek look, that describes the company and the product, I have added in the 100% natural ingredients as the main talking point, as well as mentioning the environmentally friendly part underneath the company name, really pushing what the company stands for. I have the picture of the soap in the middle to make it the focal point of my poster, as it is important to give the customer a look at what they could be buying. the ingredients list is in list order to make the products used in the soap really stand out.

Mind map for the poster advert

Social media profile 

The social media profile is an easy way to get promotion to a product, for this, I wanted to make sure that it is set up in the right way, it also would make it an easy task to manage and maintain the content that comes along with it. the profile had 9 images in total to fill up the page and get more promotion. I also made it a business account so people know how the business is serious.

Social media mind map