Describe and evaluate different cross-media advertising campaigns (P1/M1)
Cadbury Dairy milk - A glass and a half full of joy ad campaign Dairy milk chocolate These were a series of adverts made by the chocolate bar company, Cadbury to promote joy in their products, these were done via advertising on tv and billboard advertising. The tv adverts they made were remembered as one of the most iconic of all time, with the Gorilla advert and the eyebrows advert, these were what put attention to Cadbury in the media, because people were constantly talking about it to others, therefore getting the brand even more attention. these adverts were put onto YouTube along with the release of them on the tv, as YouTube wasn't really popular back then, they needed something to get peoples attention, and So they started having banner adverts being on the side of websites. this would get people already familiar with the brand as well as newcomers as people who already know about this character would understand what it was about and people who hadn't seen it before mi...
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