Unit 20 - Advertising Media

Poster legal and ethics In my poster, I have followed all of the legal and ethics by not using any copyrighted images in the poster, I have come up with everything in the poster itself except from the brand and brand name, which has been given to us to use freely, no pictures in the background are infringing copyright and I have ensured everything is copyright free. the description I have used for my product is unique, and so there should be no trouble. everything included in this poster is also truthful, as it would be risky to make the natural ingredients or environmentally friendly aspect stats up. Social media profile legal and ethics In the social media page, no copyrighted content was used, this is down to already being allowed to use the brand name and images, and everything being unique and done by myself. I have also ensured that in the post themselves there isn't any copyrighted contend in the background such as advertising from another company, or another company logo in...

Poster  The reason that I created the poster is to promote the product in a simplistic form whilst making it detailed, giving the customers a detailed insight into what they are buying. this poster can be used in magazines or online, making it a versatile piece of media. this poster could either go into a magazine or could be a billboard, however the magazine will be cost efficient as I won't have to spend as much. The poster is very wordy, this is due to me wanting to describe the product and the ingredients that are in it. I sorted the ingredients into a list, this is so that I can be completely transparent with what's in the soap, the logo is at the top in big writing, this is for the brand recognition, with everything wanting to be put under a name that people will recognise and will associate with the ingredients. I decided to show the packaging and the product separately, this is to give the soap a standout feature to it, by making it as stand out as possible, it ends up ...

Three parts of the advert will be: Television advert 20-30 seconds Poster advert Social media profile Production schedule: Mind map of medium ideas: Television advert: for the television advert I want the script to be short, concise and to the point, which is why I want the script to give the main benefits of the product in 20 seconds. Advert script Narrator: You need to look after your skin to combat the day ahead, and theres no better product than knight organics, with is 100% natural formula, it creates a barrier between you and your day, ensuring that no matter what, you come out feeling fresh. containing coconut, goats milk and hemp, it revitalises the skin and makes it smooth to the touch. Knight organic is also 100% environmentally friendly, making it the best soap for you and the environment. Buy knight organics today. I will need to get B-roll for my advert, to do this I will get stock footage and use this to create the effects needed. it shouldn't take long to get all of ...